APA Citation

Kathy, S. (2006). Using customer equity models to improve loyalty and profits. Emerald.

Chicago Style Citation

Kathy, Stevens. Using Customer Equity Models to Improve Loyalty and Profits. Emerald, 2006.

MLA Citation

Kathy, Stevens. Using Customer Equity Models to Improve Loyalty and Profits. Emerald, 2006.

Warning: These citations may not always be 100% accurate.