APA Citation

Sally, M., James, D., Christine, E., & Andrew, S. (2012). Effects of discount framing in comparative price advertising. Emerald.

Chicago Style Citation

Sally, McKechnie, Devlin James, Ennew Christine, and Smith Andrew. Effects of Discount Framing in Comparative Price Advertising. Emerald, 2012.

MLA Citation

Sally, McKechnie, Devlin James, Ennew Christine, and Smith Andrew. Effects of Discount Framing in Comparative Price Advertising. Emerald, 2012.

Warning: These citations may not always be 100% accurate.