APA Citation

Chad, P., & Evert, G. (2004). Action research in marketing. Emerald.

Chicago Style Citation

Chad, Perry, and Gummesson Evert. Action Research in Marketing. Emerald, 2004.

MLA Citation

Chad, Perry, and Gummesson Evert. Action Research in Marketing. Emerald, 2004.

Warning: These citations may not always be 100% accurate.