APA Citation

Kanghyun, Y., & Thanh V., T. (2011). Capturing consumer heterogeneity in loyalty evolution patterns. Emerald.

Chicago Style Citation

Kanghyun, Yoon, and Tran Thanh V. Capturing Consumer Heterogeneity in Loyalty Evolution Patterns. Emerald, 2011.

MLA Citation

Kanghyun, Yoon, and Tran Thanh V. Capturing Consumer Heterogeneity in Loyalty Evolution Patterns. Emerald, 2011.

Warning: These citations may not always be 100% accurate.